Combining Software Marketing and Instagram Marketing to Reach Software Consumers

Computer softwareSoftware developers in Spain looking to leverage social media marketing, take on the Instagram-focused services of LosFamos, including offers of buying real IG Likes. After all, drawing the attention of people interested in buying and using a particular software is a task deemed daunting by most developers. They would rather pass on the task to marketing professionals who know how and where to find software consumers whom they will convince to purchase and download their client’s software.

What Exactly is Software Marketing?

Software marketing refers to the processes of marketing and promoting toward selling software as a product (SaaP) or software as a service (SaaS). The processes can be carried out by way of content marketing, online channels and public relations, for the purpose of making potential customers aware of the availability of a computing technology that they will find useful in improving their work or business operations.

Instagram’s IGTV a Perfect Fit for Software Marketing

Instagfram IGTV logoCurrently in Spain, Instagram has been noted to have exhibited better advertising results than all other social media sites including Facebook. Although What’sApp is now the leading social media platform in the country, it’s been noted that Spanish netizens are buying more through Instagram. Apparently, IG’s different marketing tools, Photos, Videos, Stories. Explore and IGTV have been attracting consumers who prefer visual media that makes product advertising more appealing.
The latest addition to the Instagram platform is the IGTV, which is similar to IG Stories. Yet it’s getting a lot of attention because unlike stories, IGTV videos are more permanent in nature, and not liable to disappear the way Stories videos do. That is so because IGTV has a separate application. It’s designed for vertical videos that product advertisers can use for software marketing video.
Still, since IGTV runs independently on its own application, advertisers must still tap into Instagram’s main platform to steer IG users toward viewing their IGTV video marketing content. This is where the genuine IG likes purchased from Los Famos, will take effect in boosting the popularity of a regular but specific Instagram photo or video. The content intends to inform users/viewers about a particular IGTV video.

Software Marketing with IGTV

Actually, the use of IGTV video advertisements is a good way of accomplishing one of the guiding principles of software marketing: “to give value proposition.” Through IGTV video content, software advertisers can demonstrate what the software promises to deliver as benefits or advantages.
In viewing the IGTV video advert, potential software customers will have a clearer perception of how the software can help make their tasks easier to accomplish or how its functions can make their lives better.