Backlinks to your websites can do wonders in pushing your domain to the top hierarchy of Google’s page ranking system. That is very true, but only if the pages carrying the backlinks to your website are placed in related contents published by reliable sources. Know that Google Penguin can analyze if your backlinks are good or bad.
That being the case, monitoring and auditing them as a standard operating procedure will give you a chance to have bad backlinks removed before your domain gets penalized for dubious backlinking activities. The fastest and easiest way to do this is to find yourself a banklink audit application that you can integrate with Google’s engines for Search Console and Analytics.
A backlink audit application can help you sort links in order to identify those that you need to weed out and disassociate from your website. After which, the next important step to do is to request owners of the websites to remove the links, as they can potentially harm your website.
If in case your request is ignored, you can send a notice to Google to express your disavowal of the spammy backlinks. A good backlink audit tool is one that integrates an emailing system and a monitoring tool that can keep track not only of fresh backlinks but also those that were lost over time.
When is a Backlink Good, When is It Bad?
A backlink is good if it appears in a website that is ranked high in terms of Domain Authority, whilst containing contents that are similar, as well as relevant to those found in your site. Still, this may still seem vague to you if you are not clear on what the term Domain Authority means.
Domain Authority (DA) is a ranking system that delineates how your website will rank in terms of search page results. Ranking is on a scale of 1 to 100, to which getting a score near 100 or a full 100, earns your website a high ranking in terms of Domain Authority.
DA basically consists of ranking indicators such as the number of backlinks directed to your website, including multiple backlinks coming from one unique domain, grouped and counted as a single linking root domain. Keep in mind that Domain Authority sizes up the authority on a website level, and not on page ranking level.
The DA metrics is only one of two aspects that makes a backlink good. It must also go hand in hand with the relevancy of a linked domain to your website’s topic niche.
After citing the main qualities of a good backlink, any link therefore that comes from sources with low DA scores, or from a website that in itself has been penalized for carrying spammy backlinks, has the makings of a bad link. Even more damaging are backlinks carried by web pages that are completely irrelevant to your domain.