A critical setback in shopping for apparels online is the inability of online buyers to visualize if a particular outfit would look good on them. Prior to the boom of online shopping as a result of the COVID-19 pandemic, market researchers found out that most buyers window shop via online stores; but make actual purchases in physical outlets. To further enhance the shopping experience of customers, high-end boutiques made their fitting rooms smarter by adding Smart Mirrors that allow customers to try on different styles and sizes without the need to remove and put on garments several times over.
Now more than ever, smart fitting rooms with Smart Mirrors are likewise changing the shopping scenes in physical stores, in order to make their business advantage over online stores continue to work.
Yet the technology is something that ecommerce software developers are also working on in order to make the online shopping experience for garments at par, or even better. After all, online stores run on digital technology, to which adding another application that can meet the capabilities of smart fitting rooms, is not as difficult to accomplish.
How Do Smart Mirrors Work in a Smart Fitting Room?
A Smart Mirror allows boutique shoppers to see themselves wearing variations in colors and sizes of a garment they want to buy. Instead of having to change clothes when trying out different garments, shoppers find it easier to decide which style, color and/or size of clothes are the best fit.
Even if their original choice does not work out well for them, shoppers can simply look for alternative choices by way of the touchscreen Smart Mirror. Since the touch screen can detect a customer’s size, shape, body contour and measurements it can also present other garments as recommendations.
The Smart Mirror works by way of a motion sensor and Radio Frequency Identification (RFID) reader, with both technologies working together in recognizing the physical shape and size of the customer as well as identifying the garments brought inside the fitting room by the customer.
The entire physical store experience is made even better if the Smart Fitting Room is also equipped with POS systems; enabling a shopper to complete the purchase before stepping out of the smart fitting room.
Smart fitting rooms provide customers the ability to call for store assistance in ordering the color, size or new garment they want to buy just to make sure they are making the right buying decision/s.
In addition, the garments have RFID tags, which can detect if an item is being taken out of the physical store without completion of the payment process that includes removal of the RFID tag.